There’s quite a bit that goes into setting up a Google Analytics account and if not done properly, you could be including inaccurate data into your reports. Having Google Analytics on your website is simply a matter of adding some code and then calling it good, right? Ehh, not so much. How to Set Up Google Analytics Filters & Tracking Code Keep reading to discover our favorite hidden Google Analytics tips to help marketers pull information that will not only spice up your reports but impress your stakeholders. It can be tough to know where to find the metrics you’re looking for but, our digital marketing experts are Google Analytics certified and here to help. Luckily, Google Analytics offers so much useful information you'll never need to present a stale report again. If you’re pulling the same report each month though, you may start to feel they are getting a little stale and are no longer providing the same level of value. If you’re using Google Analytics to create reports that showcase your digital efforts, you’ll want to display the most valuable metrics that will impress whoever you’re presenting this data to. With this tool you can see where website traffic is coming from, what device someone used to get to you, most visited pages and so much more. Hidden Google Analytics Tips You'll Wish You'd Known SoonerĪt some point most marketers have dabbled in Google Analytics, a tool (THE tool really) used for tracking data across websites and social media.
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